All of You is Trash: NO GAME FOR YOU!

What do these 3 men have in common?

The answer: None of them have sent me any mail in the past 2 days

Now as for Redd Foxx and Jesus, this is somewhat forgivable considering they are both dead and don't know me. The third person however is Sean Spector, co-founder and VP of Business Development for Gamefly Inc. If you are not familiar with Gamefly, I will explain. Imagine paying a psychiatrist for several sessions ahead of time, however each time you try to visit the DR you are told they can't talk to you about your messed up childhood because they have talked about that too many times today. You are however welcome to talk about fine china, basket weaving or something else you have no interest in. Either way you aren't getting a refund. If that has ever happened to you than your psychiatrist probably also was the Dr for Sean Spector.

Gamefly is similar to netflix in that you are welcome to rent video games through the mail, keep them as long as you would like and return them for the next game with no late fees. The main difference between the two company's is best explained by this copy of the Gamefly employee manual I found

Gamefly likes to ask the question:

Considering my mailman is 100 years old, wears shorts shorter than hers, and never has that orange envelope I think it is safe to answer NEVER!

Everytime I get really sick of the Gamefly being such trash I send them an email asking things like why it takes me 3 hours to drive from Columbus to Pittsburgh but when the mailman does it with my game it takes 10 days. One time I even asked them if I could drive to Pittsburgh myself and drop off the game. My emails are usually greeted by the Gamefly employees resorting to step 2 of the Gamefly employee manual seen above.

As a marketer, I am jealous of a company that can follow such a simple manual and still continue to see such great success. In fact I am going to consider this blog entry a portfolio and resume for Gamefly, if any of you know Sean Spector please pass along the following samples of some work I have done to improve some gamefly advertisements and really let the customers know what they are in for.

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